WEBINAR VIRTUAL INSTITUTE: Role of Health Communication & Marketing in Reaching No New Infections

March 19, 2019 @ 1:00 pm – March 21, 2019 @ 3:30 pm
Latino Commission on AIDS (LCOA)

Virtual Institute: The Role of Health Communication and Marketing in Reaching No New Infections

Presented by Hands United and NYC Capacity Building Assistance (NYC CBA)

Looking for ways to increase new member engagement in your HIV prevention services? Bolster your strategy with knowledge from a team of experts.
Be part of our Community Learning Lab Virtual Institute on innovative Health Communication and Marketing.

1 registration, 3 webcasts = Access to Communication and Evaluation Experts in the field.


To increase the capacity (knowledge-skills-abilities) of directly and indirectly-funded community-based organization (CBO) staff to utilize health communication and marketing strategies to reach No New Infections.


  1. Identify, develop, and implement strategies to engage participants in HIV HIP services using message development and message-framing techniques;
  2. Enhance skills and abilities for the strategic use of placement and position concepts for disseminating information and education about HIV prevention strategies and services; and
  3. Learn evaluation methods to monitor the effectiveness of messages and communication dissemination channels.
Length: Two (2) hours each day, including Q&A.
Technical Requirements: A computer with optimal internet connection
Expectation: Your active participation in each session!

Session Details:

DAY 1 – March 19, 2019
“Message Development, Message Framing and Biomedical Interventions: The What and for Whom
1PM – 3:30PM CST
Presenters: Dr. Spieldenner and Dr. Hawkins
DAY 2 – March 20, 2019
“Dissemination Strategies: The Where, When, and How
1PM – 3:30PM CST
Presenters: Dr. Cooper and Dr. Spieldenner
DAY 3 – March 21, 2019
“Frameworks and Practices: Monitoring and Evaluating Health Communication efforts”
1PM – 3:30PM CST
Presenter: Gabriela Betancourt, MA, MPH

Presenter Details:

Andrew R. Spieldenner, PhD
Assistant Professor
Department of Communication 
California State University-San Marcos
Spring Chenoa Cooper, PhD
Associate Professor
Department of Community Health and Social Sciences
CUNY Graduate School of Public Health and Health Policy
Gabriela Betancourt, MA, MPH
Deputy Director
Research and Evaluation
Latino Commission on AIDS
Deion Hawkins, PhD
Lecturer and Director of Debate 
Department of Communication Studies 
Emerson College